Juner new materials (Juner) is a privately owned China - a company that develops, manufactures, and distributes modified plastics compounds. Founded in 1995 by serial entrepreneur female Xiaomin Chen, Juner demonstrate high growth potential over the past 15 years. The company currently employs more than 300 staff and is an icon of high-tech enterprises in Zhejiang Province. As Juner aims to become a leader in the industry in China modified plastics, the company is now facing problems of scalability primarily limited financial constraints. Recently, two leading competitors raising additional capital through their respective public offerings, Juner responded to these market changes. Since the competition was aggressively devoting new resources to the production facilities and the expansion of services, by June 2010, it became clear that the external funding needed to extend and sustain competitive advantage in Juner. After several discussions, Chen and Juner Board concluded that it was appropriate to take Juner public. The decision to go public led to the discussion of issues: (1) the choice of stock exchange, (2) "reasonable" estimates are based on the fundamental Juner comparable and relevant, and (3) methods Juner be taken to maintain the pace of its growth and to exceed the expectations of investors and after the IPO. "Hide
on F. Warren McFarlan, Donglin Xia, Ning Jia, Ziqian Zhao Source: Tsinghua University 27 pages. Publication Date: January 3, 2011. Prod. #: TU0003-PDF-ENG
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