The case dilemma revolves around Sheryl Sandberg, Facebook's chief operating officer (COO) and second in command. She is looking to take the company to the next level: not only to continue increase in mobile advertisements, but also to dominance in the digital ad space.
For this to happen, Facebook would somehow need to top Google in both display and search ads, despite only having nominal existence and expertise in display ads. Moreover, Facebook is facing the continued convergence in this fast-moving business
PUBLICATION DATE: April 30, 2015 PRODUCT #: MH0030-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Chengwei Ventures and the hdt Investment
Grantham Mayo Van Otterloo & Co.–2001
Different Service Firms Different Core Competencies
Earning Management and Earning Quality
Innovation Without Walls: Alliance Management At Eli Lilly And Co.
Make-or-buy Decision at Baxter Manufacturing Company
Conflict Management
Building a Positive Future for Children with Disabilities through Strategic PartnershipsBuilding a Positive Future for Children with Disabilities through Strategic Partnerships
Citizen-Centred Design: Placing Citizens at the Centre of Policy-Making
Collaborating with Activists: How Starbucks Works with NGOs
