The director of JMD Oils, an edible oils business, is considering the long term options that are strategic to drive his company to the next degree of profitability and sales. The business has been showing a steady achievement, but he feels that it might enhance greatly. The director could raise sales quantities or increase gross margins to increase gains. An increase in quantity may be achieved by raising the geographic footprint, which would require setting up additional factories.
JMD Oils Deciding on a Growth Strategy Case Study Solution
Raising the gross profits would require a shift from a dealer push strategy to a consumer pull strategy, which could be accomplished by brand building. The director needs to estimate returns from geographical growth and brand building. The financial risks for each are different as well as the execution challenges complicate the decision. What strategy will gain investors' confidence and yield the very best results for JMD Oils in the long term? Jaydeep Mukherjee is affiliated with Management Development Institute, Gurgaon, India.
PUBLICATION DATE: August 07, 2015 PRODUCT #: W15347-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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