In late 2009, the management of Mochi Media, a venture start-up, have to decide how to invest scarce resources in order to achieve further growth. Mochi developed tripartite platform connecting flash game developers and websites that integrate these games, and advertisers. The case describes the history of the concept until 2009, when the strategic options include the extension beyond the flash games on iPhone, Android-and Facebook-game, as well as vertically integrated aggregator game that captures valuable, but Mochi put in direct competition with platform partners. "Hide
by Thomas R. Eisenmann, Amit Jain Source: Harvard Business School 15 pages. Publication Date: January 6, 2011. Prod. #: 811056-PDF-ENG
Related Case Solutions & Analyses:
The Concept of Development Strategy
Tesco: Delivering the Goods (A)
Flying Light: British Airways Flight 268 (A)
SAPs Platform Strategy in 2006
Naturhouse
Brent Spar Platform Controversy (C)
Partnering to Reinvent an Industry Video (DVD)
Bring Your Own Device
Corporate Finance Final Assignment
Darden Capital Management: The Monticello Fund
