The B case commences with the advisors' proposal to Kim Markey, executive director of revenue cycle at Huntington Hospital (HH). The suggestion is untraditional as it is more than revenue enhancement-it includes transforming the culture.
This case details the measures the advisors took to engage change and staff culture. It describes how the advisors used Design Thinking, reactions from staff members, as well as the impacts on Accounts Receivable (AR) days. The case concludes with the development of both the culture as well as the organizational structure.
PUBLICATION DATE: July 15, 2015 PRODUCT #: OB91B-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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