In March 2015, Amazon uncovered to its chosen Prime members a wi fi linked Dash Button that enabled consumers to make online orders automatically simply by pushing the button and could be attached to home appliances. In April 2015, Alibaba, the Chinese ecommerce giant, established "bright living" business unit, taking another step in intensely manipulating the Internet of Things (IoT) business opportunities.
Internet of Things was defined as a worldwide information infrastructure in which real and virtual objects were uniquely identified and connected over internet. These inter connected devices communicate and would generate big data, improve operational efficiency and create new business opportunities for various sectors. The e commerce sector was no exception to the booming IoT development trend.
The IoT would expand the range and depth of ecommerce by linking individuals, smart devices and things which were offline in the present ecommerce business model, generating unprecedented big data on product performance and customer behavior and experience, involving more communication and action, and ultimately shaping the future of e commerce. Would the IoT change the current e-commerce model? What company transformations could businesses undergo to integrate the IoT with existing ecommerce platforms and create competitive advantage and new business models?
The Internet of Things (IoT) Shaping the Future of e-Commerce case study solution
PUBLICATION DATE: September 01, 2015 PRODUCT #: HK1063-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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