M-Changa was one of the fastest-growing fundraising platforms in Kenya, enabling receive Kenyans to use text messages on their mobile phones to send, and track donated funds as well as solicit donations from family and friends. The young cofounders, Kyai Mullei and David Mark, had grown the company quickly by leveraging partnerships with NGOs, mobile cash operators, and large banks. By April 2015, M-Changa had a team of five individuals serving 25,000 users.
M-Changa Leveraging Kenya’s Mobile Money Market for Community Fundraising Case Study Solution
Now, it stood at crossroads. M-Changa's board members had expressed concern that its several partnerships may have spread the business too thin. The board advocated Mark and Mullei to concentrate on the ventures that will reap the most value for the business in the long term.
Should M-Changa pursue partnerships with banks and cellular money operators that made it feasible for users to transfer cash conveniently and at a low cost, or instead focus on partners that allowed M-Changa to test new customer segments and increase sales? So Mullei was tempted to analyze nearby markets, additionally, there was an estimated US$7 billion fundraising market across East Africa. Pupils will step into the shoes of Kyai Mullei as he along with his team refine their partnership strategy at an essential point in time for the enterprise.
PUBLICATION DATE: August 31, 2015 PRODUCT #: KEL902-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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