Hero and Honda parted ways after a partnership of around 26 years. Honda had now become one of Hero's main challengers. The case discloses the reasons for the challenges confronted by Hero, schism, rebranding and repositioning itself as a standalone brand was of primary importance to Hero MotoCorp. To ensure that Hero MotoCorp continued its organization with the Indian consumers, it experienced a number of transition periods. With ever climbing rivalry, Hero was putting all of its efforts to ensure that it outclasses each roadblock and also retained its number one position in the Indian two-wheeler market. But how successful were these strategies in generating results? Naval Shevade is affiliated with Institute of Management Technology.
PUBLICATION DATE: August 28, 2015 PRODUCT #: W15374-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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