Serious Materials is to run who is moving into clean technology markets. First product, QuietRock, came the sound category drywall testing and created a steady stream of income. It was now considering how to expand its product line to compete in the emerging markets of green building. As the major materials in the market, when they begin their long-awaited Serious Windows, and lines EcoRock product? What they need to do to develop your brand? "Hide
by Thomas Steenburgh, Liz Kind Source: Harvard Business School 20 pages. Publication Date: January 18, 2011. Prod. #: 511111-PDF-ENG
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