How do established firms react to the entry of hybrid social ventures in their own industries? Hybrid Vehicle social ventures-new companies that combine social missions and business -compete with recognized businesses for workers and customers, but in addition share an interest in the advancement of established businesses' sustainability actions, creating chances for collaboration.
On the basis of the analysis of eight established consumer-facing businesses, this article presents a framework for understanding how these companies' responses to social ventures that are hybrid differ. These differences are based on chances they perceive for sustainability-oriented value development with their particular customers and workers.
Strategic Responses to Hybrid Social Ventures case study solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: June 04, 2015 PRODUCT #: CMR597-HCB-ENG
