This case is on Pfizer, the largest research facility and pharmaceutical company worldwide with operations in 175 nations in 2013 and revenue of over $51 billion. It discusses the business and environmental effects of this kind of strategy and introduces students to the field of green chemistry. Communicating these externally has been challenging, while Pfizer has quantified the advantages of green chemistry. Additionally, producers of generic drugs mostly have not embraced green chemistry.
For embracing green chemistry, you would have to comprehend the complex marketplace by, for instance, identifying key drives for other pharmaceutical organization. How should Pfizer convey the effect of its own sustainability efforts, including "greener" drugs, to the public?
Pfizer Environmental and Business Benefits of Green Chemistry case study solution
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: June 03, 2015 PRODUCT #: W15212-HCB-ENG
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