Supervisors often struggle to find out why their firm is underperforming relative to its competitors. This article summarizes how supervisors and advisors may use an existing strategy tool, Kim and Mauborgne's strategy canvas, to robustly analyze whether their firm is underperforming since it's (1) correctly do the incorrect value proposition's delivery or (2) failing to correctly perform the best customer value proposition's delivery.
Once the problems with the business's value proposition and its own delivery actions are accurately diagnosed, the tactical value curve evaluation tool helps in developing recommendations to enhance the firm's profitability. The article ends by describing how the tool to aid a consulting client finish a review of its own strategy was successfully used by the authors.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: May 15, 2015 PRODUCT #: BH674-PDF-ENG
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