B Lab comprehends it needs to scale to achieve its goal of redefining success in business. The steps to pull this asks B Lab to strike a balance between standards and flexibility, and to depend greatly on new partners, venture into new markets, influence new audiences. Is this the correct strategy to attain B Lab's challenging targets? Are we ready to commit, with full responsibility, commitment and accountability, to objectives beyond increasing shareholder value?
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: June 15, 2015 PRODUCT #: 415080-PDF-ENG
