Superior Savings Bank was a small community bank that had been operating in Superior, Wisconsin, since 1924. Its corporate office was located in downtown and two nearby branches were opened-one in a notable grocery store, SuperOne Foods, and one in a big-box supercenter, Walmart. The Board of Directors and top management were content with the bank's size and operation. Nevertheless, in 2012, another increase opportunity presented itself, and also a choice had to be made to add a third branch or whether to maintain the status quo. The bank's President and CEO, David H. Stack, needed to decide whether to expand or keep the bank's businesses at its current level.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: April 01, 2014 PRODUCT #: NA0288-PDF-ENG
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