Fisk Alloy Wire turned out to be a privately-held specialty wire mill with facilities in New Jersey Hawthorne and Oriskany, NY. The business was dedicated to the development and production of copper alloy wire for digital parts and conductors. Fisk Alloy had developed a copper alloy cable that was cadmium free (cadmium was a known carcinogen impacting both processing and removal), but it also fulfilled the features of power, conductivity, and elongation that described a high end cable. The product family, called Percon, was launched into the market in regards to time the European Union passed the Restriction of Hazardous Substances ('RoHS') and also the related Waste Electrical and Electronic Equipment ('WEEE') directives. Fisk Alloy was assumed to be the very best in its niche of the sector, but not the largest. The management identified on how growth would require managing the marketplace opportunities and potential.
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: April 26, 2010 PRODUCT #: NA0013-PDF-ENG
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