ITC Hotels: Designing Responsible Luxury Harvard Case Solution & Analysis

The circumstance files the challenging and groundbreaking trip that ITC Hotels undertook to produce, execute, and apply the innovative theory of 'Responsible Luxury'. ITC's hotel section effectively implemented a few construction and process-oriented drivers of durability by leveraging its dominant position among India's luxury resorts, financial muscles and overall group dedication to durability. These style restructuring attempts resulted in 8 of ITC's high-end hotels being given LEED (Leadership in Energy and Environmental Design) Platinum ratings, making the ITC Hotel sequence the 'greenest high-end hotel chain in the globe'. The situation offers a synopsis of the process for design high-end responsibly that Hotels adopted. Additionally, it explains issues as well as the various challenges that led to the management's choice to retrofit eight properties that wre existed and launched ITC Gardenia along LEED tips to realize Platinum ratings. The situation is placed against the backdrop of a meeting at which his top management staff, Executive Director, ITC Limited, and Nakul Anand are discussing the possibility of retrofitting 8 of ITC's present high-end resorts along LEED Platinum evaluation variables. In order to create ITC Hotels the world's greenest luxurious hotel chain, they know that they not just may need to create their potential properties along LEED guidelines to gain Platinum evaluations, but they will additionally have to remodel the structural design, systems and procedures at their additional high-end brand hotels in India. As the 1980s, ITC Hotels had personalized their service and product offerings around ecological concerns like waste management, energy-conservation and water recycling. Yet, these efforts had to be significantly scaled-up to match with the exacting standards of LEED. This size-up entailed revamping of the business tradition, working overhaul and significant costs. Provided these challenges, Anand and his team were confronted with the query: Should they or whenever they maybe not retrofit the existing properties?

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