Rameco Distribution, a small company founded by several partners, had been selling different kinds of environmentally friendly pens produced by recycled paper that played a key role in the company’s promotion and supported the fundraising campaigns. The founders were in the midst to decide that they should hire the services of a distributing firm to sell their products or should continue with its own existing sales representatives. Limited financial capacity had made the partners to think about the alternatives from the context of investment and revenue.
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