In 1995, Hiroshi Okuda, president of Toyota Motor Corp, as to whether to seek a more aggressive launch Toyota Prius - a car that includes a new and technically advanced hybrid power trains Toyota. This launch decision allows discussion of the importance of the overall strategy Prius Toyota product and investigate issues ranging from market structure to competitive advantage and competitive dynamics. "Hide
by Forest Reinhardt, Dennis Yao, Masako Egawa Source: HBS Premier Case Collection 22 pages. Publication Date: January 13, 2006. Prod. #: 706458-PDF-ENG
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