The case traces the merger of two national carriers in India, Indian Airlines and Air India. In the midst of intense local and global competition, both airlines by this initiative predicted that they would thrive and sustain by utilizing joined resources and capital effectively and by proving this merger a right approach. Then again, both of the companies found various financial losses for quite a long time, raising questions about the existence of Air India. The case is accompanied by various causes provided by the media, analysts, specialists behind the failure of this merger.
Related Case Solutions & Analyses:
Marketing New York City
Social Strategy at Cisco Systems
CleanSpritz
Qualtrics: Bootstrapping Growth
IMAX (A): The Introduction of Digital Media Re-Mastering Technology
Acme Mexico City
Target Systems: Challenges and Opportunities in the Electronic Health Information System Arena
A Plan to Invent the Marketing We Need Today
COFCO Xinjiang Tunhe Co., Ltd., Spanish Version
Blogging at BzzAgent
