Mitalio is a software developer with a solid presence in the business software company. Its installed base includes European and American global corporation and its products are also gaining momentum with Asian customers. Mitalio, specialized suppliers, competing in a crowded field with many highly regarded technology brands (eg, IBM, SAP), which cover a much wider range of business applications. While IBM, SAP, BEA, Tibco and other major competitors have adopted social media tools, almost from the beginning, and have shown a willingness to learn by trial and error, Mitalio lacked internal leadership and vision to build their internal capabilities in social media . They must now play catch up in the social media, and try to get parity in a short period of time. "Hide
by John Zerio, Maitra Linda, Linda Tapscott Source: Thunderbird School of Global Management 7 pages. Publication Date: March 15, 2011. Prod. #: TB0281-PDF-ENG
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