The New York City-based nightclub Marquee was re-opened in January 2013 by the two nightlife directors Noah Tepperberg and Jason Strauss. They enjoyed with a celebration of their well-known club. Marquee within one and a half year succeeded to compete numerous clubs, both of the impresarios put a significant effort in maintaining their club as one of the hottest clubs of the city for around nine years. Ultimately, they succeeded to grow their club portfolio in Las Vegas, New York City, and abroad.
They made a renovation of Marquee New York City with a significant investment, but would it generate the desired revenue for them now? Whether the idea of renovation was a wise one after its namesake in Las Vegas, which marked the position as the highest grossing club in North America by incorporating a high-profile DJ and electronic dance music every night? Could the impresarios make the apparently uncertain economics, which included putting down significant bets on DJs, work in the different market segment?
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