The new line of "chilled ready meals" was developed after significant technological breakthroughs in the food industry to Maple Leaf Foods customers. Additionally, Maple Leaf Simply Fresh (A), the launch team is preparing for the issues of senior management is expected to ask (before give the final go ahead) about how the team plans to reduce the risks during the launch. "Hide
by Terry H. Deutscher, Michael R. Pierce, Diana Silva Source: Richard Ivey School of Business Foundation 7 pages. Publication date: 06 Apr, 2011. Prod. #: W11075-PDF-ENG
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