Pedigree Case Solution Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Weaknesses:

There are a large number of substitutes is available in the market. So customers can easily switch to another brand it is not an easy task to win the loyalty of customers in pet food industry, availability of product is an important factor if customers do not find the desired product immediately go for substitute or another brand. So it is recommended to firms in the pet food industry frequently offer product innovation and product customization to win the loyalty of customers. Offer a variety of foods, focusing flavor, nutrition standards, and vegetarian foods to control the weight of the dog. The cost of preparing a dog food is a major weakness for the firms in the pet food industry. To produce a high-quality pet food cannot use artificial colors and ingredients; it is mandatory to use original color and ingredients to maintain nutrition standards, the cost of producing according to standards is high which definitely affect the final price. To sustain the quality of the product and to control the production cost the firms in the pet food industry are required to grow their businesses to maintain the level and position in the market.

Threat:

This industry is full of competitors such as Nestle, MARS, and P&G. It is not an easy trade to in this industry because of such giant competitors; Nestle is the industry leader with the highest market share (27.1%), then Mars is the second leading firms with a market share (15.4%), and P&G is at third position with a market share of (9.5%). It is complex to compete in the presence of such tough competition, to counter this threat Pedigree requires revisiting marketing strategy to penetrate in the market and increase the market share, use the promotional tools such as a web page, banner, telemarketing, and yellow pages to counter the intensity of competition as advertisement is the basic theme of marketing strategy it creates the perception of your product in customer's mind.

Market Segmentation

Because of the major increase in demand of the dogs, market segmentation of the dogs might segment in several ways that are as follows:

• Size of the dog

• Demographics

Size of the Dogs

Dog’s size refers to the difference between the number of people who have a large number of dogs in their households and the fewer number of dog owners. In the United States, there is a rapid increase in the number of household’s owners because of their interest. Dogs have got significant importance from the American people. People in the United States are always eager to having dogs in their households as per their interest. People who are very much eager to having dogs usually prefer pets like Poodles while other people who also have an interest to have dogs in their households at a minimum level are preferred dogs like Great Danes.

Demographics

There are different kinds of dogs available in the United States; people have different options to buy the dogs as per their buying power. Demographic approach encompasses the buying power of the individual, education level, age, marital status and financial status. These factors are crucial for the suppliers to consider in the region in order to target the particular type of buyers in the United States.

According to the American Veterinary Medical Institution, dog owners can be segmented into three separate categories. The first category is the people who give dog’s significant importance and consider them just like their family members. The people in these categories utilize dogs at different events and occasions which held in their family like birthday, anniversaries, parties or other occasions. The people in this category are eager to buy high quality of dogs in order to maintain their standards as compared to others. The second category of dog owners prefers to have dogs as companions, either for themselves or their family members.

The dog owners in this category eager to make dogs their friends because they think that dogs are the best friends and very loyal to them. Dog owners in this segment believe that dog are the best companion and provide top companionship. The last category of dog owners, considers dogs as their private property. They believe the dogs can be utilized for the security purpose. Most dog owners lie in the first two categories because of the interest they are having..............................

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