Skin care retail business of EarthWear Face & Body needs part-time employees to run it. The founder of EarthWear Face & Body is running this business outside of her home at North Battleford, Saskatchewan. She transformed her one of the hobby into a successful business of making natural skin care products.
She has been selling her products through different channels, including retail store, online, at shows of craft and trade, and at the Saskatoon Farmers’ Market. This expansion and growth made the business difficult for her to manage alone. She did not succeed in utilizing the part-time workforce and ultimately it developed the need to utilize a targeted recruitment strategy to manage the growing business. But how could she convey the corporate culture to hire the professional workforce?
Related Case Solutions & Analyses:
British Columbia Automobile Association: Post-strike and Looking Towards the Future
Fel-Pro (A): Five-Generation Winning Workplace
Achieving the Ideal Brand Portfolio
Entrepreneurs Path to Global Expansion
Will Web Services Really Transform Collaboration
Strategic Innovation and the Science of Learning
Weston Nurseries Inc. (A)
Developing Nurse Practioners at the College of St. Catherine
Asda (B)
Kami Corp.
