Anime News Network (ANN) has been known worldwide in her fans as the world’s leading destination for news and information about manga and anime. ANN is a Montreal-based news websites and has been providing information and news about Japanese animation (anime) and Japanese comics (manga). The target market for this website is the North Americans fans of anime and manga. The founder and CEO transformed this hobby into a lucrative business with around 3.3 million readers and annual sales of $1 million. It has five part-time and seven full-time employees, with sister websites in the UK and Australia. The question that poses is whether ANN has met its targeted growth, given the niche nature of its target market and a gradual decline in the monetary value of anime market in North America. The author, Timothy Craig, has the affiliation with the Doshisha Business School.
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