Nokia India: Battery Recall Logistics Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

The case allows students to develop a working knowledge of the role of operations management in the situation, we recall the product, especially in the emerging markets context. Product recalls are an integral part of supply chain management (SCM). Companies are faced with the question of when, not if, we recall necessary. These situations combined with the complexity of the operation time, the relevance of critical tasks. The case also provides a rich context to learn about the interaction of SCM, information systems, and reverse logistics and understanding, marketing, logistics and communications challenges faced by multinational companies operating in emerging markets such as India.

case is the problem faced by Nokia India in 2007. Nokia has built a solid reputation as a brand for ten years and has been the market leader in the Indian mobile. India, incidentally, was also the second largest market of Nokia, after China. Suddenly, then, that the headquarters is the usual product advisory for the faulty battery, resulting in panic customers after Indian media widely reported a potential risk that the battery may be defective.

For three months, Nokia India had to recall millions of batteries and replace them with new ones.

goals case include: 1) the development of an effective product recall / reverse logistics plan that will ensure readiness for the challenges and emergencies that might surface in the recall situation, 2) understand the key to success in product recall systems and 3 ) understanding of the interface management and logistics system in crisis. "Hide
by Charles Dhanaraj, Narendar Sumukadas, P. Fraser Johnson, Monali Malvankar Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: 04 May 2011. Prod. #: W11082-PDF-ENG