The CEO of Juchheim Co. Ltd., a confectionery family firm, has been facing with the issue of future success and growth of the company. The main two issues were to examine the firm’s expansion strategy globally, and to find the ways to manage succession into the next generation.
CEO’s eldest son was the heir apparent and would control the authority according to Japanese tradition of patriarchal primogeniture. Although, the rapid advancement and changing preferences of consumer have changed the market environment and had brought the challenges that the firm had never encountered before. The writer, Vanessa M. Strike is affiliated with the University of British Columbia.
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