The forecasting of the outcomes of different alternatives determines the direction for decisions. However, some of the organizations use the techniques for forecasting that led to rise their revenue significantly while some of them underlies on conventional techniques that often cause catastrophe for the company.
Although, they either only want a single best guess to forecast that most of them know is not the appropriate way to find the truth or they use the techniques that predicate a biased result. The author, in the article, provides an approach that incorporates the uncertainty in forecasting and defines the errors that occurs in examining this uncertainty by people.