Ideas kitchen has been flourishing in its business of customizing the modular kitchen and has developed the loyalty form the customers. The company found the potential growth and has set a leading position in the industry and embraced the rapid growth opportunities in the modular kitchen segment in India.
Although, many other rivals are entering in this new segment and each of them found the rapid growth either through opening their scattered showrooms or by franchising. The decision dilemma for the founder of Ideas Kitchen was whether to take risk to expand product range and market segments or to keep adhere with its existing business. The writer are affiliated with Institute of Management Technology, Ghaziabad.
