Discovery Ltd., a South African based insurance company, was founded in early 1990s. The company’s founder, Adrian Gore, and his team examining many other strategies to expedite expansion and to embrace the numerous existing opportunities.
The company promoted the innovation in the health care insurance industry through behavioral economics and data collection. Gore focused not only on the generation of revenue, but also to sustainability that could make a competitive edge for the company.
The company entered globally and untapped the new segments with a sustainable initiative strategic lynchpin, the company expanded its product line by providing other financial services products.
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