In 1997, Nestlé committed to the strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. For the next 13 years, the strategy of NHW guide strategic decisions and choices Nestlé including mergers and acquisitions election strategy to improve our products and packaging innovations that have helped Nestlé built consumer confidence in the NHW, lifted profits continued strong growth and differentiation firm. "Hide
by Rebecca Henderson, Ryan Johnson Source: Harvard Business School 10 pages. Publication Date: June 8, 2011. Prod. #: 311119-PDF-ENG