Increasing diversity, in terms of cultures and environment, have demanded the companies to come up with the more innovative products to capture the opportunities in today’s globally competitive market. It seems to be quite difficult that while ensuring the design challenges, the company also align all of its project’s stakeholders but contrary the phenomena is not so.
This article demonstrates that design empathy would be a useful approach that can be embraced to draw upon people’s real world experiences and would determine the current challenges and threats. To scale and sustain design empathy the author give four appropriate strategies which also include “taking clients on visceral journeys”, and “telling stories, documentary-style”.
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