The conventional standards of branding include the strong management of the company’s image through a deep communication in order to create a prominent brand that could be could lead to capture long term customer loyalty and generating a higher revenue. Social media has played a vital role in altering the consumer’s behavior and their brand preferences.
This rapidly emerging scenario has left the manager at a loss, and they are observing a tectonic shift in the ways of managing brands. This article demonstrates the building block of the branding and also presents the significant impact of social media that will have on the strategies of brand management. However, this new marketplace would also create numerous opportunities for the companies.
It concludes with that how social media would be used for targeting the markets and delivering the products, instead of just a platform used for messages and give the recommend strategies needed to pursue in this emerging segment of the market.
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