"El Mawardy jewelry were Egyptian jewelry company located in Cairo, Egypt. Companies have managed to attract a lot of customers and become competitive due to its variety of designs, high quality products and competitive prices. Friendly atmosphere and customized services provided by sales people has helped the company gain a competitive advantage over their competitors. Mawardy family to build on their success and opened various shops throughout Egypt. the 2009 financial crisis hit in Egypt and many businesses adversely affected. Faced with this problem, and the dream to go international, Mawardy family began to consider various possibilities. companies had a lot of options to consider, but they chose to focus on Qatar and the UK. family is each alternative and started to measure its pros and cons. Mawardy family had to decide whether it is better to expand now or later they also need to consider where to expand first - .. Qatar or the United Kingdom, "" Hide
by Marina Apaydin, Hand Mustafa, Sherif Salem, Ali Tawfik, Jylan Sekaly, Lila Mehrez Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: June 30, 2011. Prod . #: W11282-PDF-ENG
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