Impulsesoft – Music in the Air Harvard Case Solution & Analysis

"Impulsesoft Private Ltd (IS) is a Bangalore-based information technology company, which was founded in 1999 by three software engineers. IS engaged in developing Bluetooth (BT) middleware. Founders engineers work with Texas Instruments in Bangalore since 1995. After creating his own company, the founders looked for the CEO (CEO), to run your business as long as they are focused on developing technologies and products. At that time, the founders of IS was just a bunch of start-ups, which were short on ideas, funds and clients , but the rich aspirations;. they quit their jobs in 1999 and proceeded to the contract of software development projects in order to learn about the construction and sale of IT products and generate cash for their businesses, as well as the founders wanted to build a software product from India are targeting the global market. This desire was voiced as the idea of ​​"build a Sony or HP (Hewlett-Packard) of India" and "create world-class products of the company." is in its infancy, IS undertaken various development projects for third parties and considered several other options until I found BT intermediate as an area to focus on for various reasons, in 2004, became profitable. from 52 employees to 2005, and a branch office in Silicon Valley, Impulsesoft by BT program was 50 per cent of BT stereo headphones, which were sent at the time. market BT-built accessories exploded, but chip manufacturers have begun to include BT features in its chips and technology has given away for free, and long-term prognosis worsens. were also doubts about how the scalable business model of technology licensing could be. At this stage, the president and chief executive officer of Impulsesoft received a call from John Lin, CEO of TEN Technology, client IP and U.S. $ 20 million of the company, indicating the merger of the two companies. "" Hide
Source : Richard Ivey School of Business Foundation 11 pages. Publication Date: July 8, 2011. Prod. #: W11284-PDF-ENG

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.