This case describes the hard times Charles Schwab company faced after the dot-com bubble in the early 2000s. It also describes how Charles Schwab man returned in July 2004 to take over the position of CEO, and strategic actions it has taken to correct the problem and re-focus the company he founded more than 30 years ago. The case shows how he was able to attract a significant remaining strengths of the company and not to the extent of its long-standing culture that emphasized doing the right thing for customers. Two years after returning to work Schwab CEO, the company turned in strong results. With the crisis of the last few years of weathering, the case focuses on the challenges the company faces going forward as it pursues its strategy to offer a good, consistent, non-conflicting investment advice to a growing number of small investors. "Hide
by Robert A. Burgelman, Philip Meza Source: Stanford Graduate School of Business 24 pages. Publication Date: January 3, 2008. Prod. #: SM35C-PDF-ENG
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