In January 2010, John Fahey, President, CEO and Chairman of the Board of Trustees' Executive Committee in Washington, DC, the National Geographic Society (NGS), to decide how best to organize the 121-year mission driven organizations to accelerate the world of digital convergence and reduce sales of the magazine. Historically supporter of evolutionary change, he sees a radical step: creating a senior position responsible for the coordination of e-commerce web offers and advocacy in various divisions of the Company, the transition of NGS many disparate and independent direct mail efforts more comprehensive and strategic e-commerce strategies, and use NGS relationship with its members, is now defined as a magazine subscribers, because the subscription comes with society membership. finishing touches to the post and its reporting mechanisms has led to considerable debate within the organization, and Fahey is torn about how to proceed. "Hide
by David Garvin Source: Video Supplement 7 minutes. Publication Date: August 1, 2011. Prod. #: 312701-VID-ENG
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