This case is intended for an audience of MBA and is used for the first year and second year elective, data analysis and optimization. Swati boss Su was planning to raise the price of their brand, Jonstan author, in all shapes and sizes for each of the four major customers (consisting of the largest retailers in the U.S.). When Su questioned his thinking, he offered two justifications. "Hide
by Phillip E. Pfeifer, Paul W. Farris Source: Darden School of Business 3 pages. Publication Date: August 9, 2011. Prod. #: UV5767-PDF-ENG
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ANNEALING
