This case covers the electricity sector of the vehicle, starting with the history of the electric car, and then go to the drivers of the twenty first century to the electrification of the automobile industry. These include government incentives for the purchase of electric and hybrid vehicles, economic and political problems associated with oil dependence, the impact of oil prices on consumer car buying habits, carbon dioxide emissions and pollution awareness, and the impact of current and upcoming exhibitions around the world emission standards. So, that discusses the problems of mass electric vehicle, including the adoption of: the relatively high price of some electric vehicles, consumer anxiety "range anxiety" - the term for the battery running out of power in the middle of the road and the narrow demographic of traditional hybrid buyers - that would be reflected in the demographics of electric car buyers. Other problems include: competition with internal combustion engines, which are becoming more efficient, the timing of government stimulus programs, the new competitive market for smaller, more fuel-efficient cars are produced and sold in China and India for less than $ 3000, and the issue of carbon dioxide emissions - the notion that coal is the main source of power generation in the U.S. and China, and therefore, electric vehicles can simply create a shift in the carbon footprint from oil to coal. The case provides concrete data on the electric car makes hybrid and plug-in, price, all-electric driving range and the release date. He also details government programs to promote electric vehicles, as well as current and future mandated miles per gallon for different countries. In addition, it provides information about the world and U.S. sales of cars, how far Americans drive and for what purpose, and psychographic hybrid vehicle owners. "Hide
by Robert A. Burgelman, Debra Shifrin Source: Stanford Graduate School of Business 19 pages. Publication Date: August 19, 2011. Prod. #: SM193-PDF-ENG
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