Sample Business Plan Template Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Purpose of the Plan

The purpose of this plan is to show the feasibility of the venture under consideration, to evaluate its financial aspects and discuss the innovative ideas that are being considered in order to make this business the market leader.

Product or Service and its Advantages

Sabah Beach Resort is focusing on bringing innovative services and using technology in the resort business; whereas the locals will be hired for all the support staff and will be trained by international trainers. However for technology the introduction of the tablet management system will be introduced, hence, by using the a tablet customers can operate the TV, A/C, make online call, make international calls, complete use of internet, order room service, see what is being made in the kitchen, operate the lights and the blinds, to check all the service rendered during the stay and total payment to be made.

Market Opportunity

It is an open market regarding the resort business as Sabah’s main industry is tourism; it has an open door policy for foreign investments since it is in a financial crunch. Investments will create new jobs and open market opportunities for others.

Management Team

The management team comprises of Mr. John Terry, who is the CEO heading the US based firm for the last 25 years alongside Mr. Frank Lampard the CFO, Mr. Ashley Cole the Chief Administration Manager and Mr. Peter Cheh the COO. They all are experienced personnel with regards to their relevant positions.

Financial Projections

Financial projections are summarised and highlighted below:

Year 1

Year 2

Year 3

Year 4

Year 5

Sales

$114,386

$134,925

$151,117

$169,251

$189,561

Net Profit before Tax

$ (15,460)

$ (882)

$ 10,652

$ 23,571

$ 38,040

2. Company Description

Promoters and Shareholders

Sabah beach resort is a partnership business, which was developed among four people, who have been the promoters of this business Mr. John Terry, Mr. Frank Lampard, Mr. Ashley Cole and Mr. Peter Cheh.
Mr. Terry is the CEO of the organisation, Mr. Lampard is the CFO, Mr. Cheh is the COO and Mr. Cole is the Chief Administration Manager.
All the four members hold equal equity and started the business with $100,000 each.

Advisors

Ernst & Young, Financial advisors: 1 more London Palace, London SE1 2AF London.

Products and Services

Sabah being a very popular tourist destination leads to the inception of building a resort on the beach.

A part from the fact of increasing tourist trends, it has beautiful and peaceful beaches with no pollution and it is away from city life.
Location of the resort is the unique selling point that is right across the beach.
It is a unique experience for the customer; hence, it is an advantage for all the visiting customers.
Not every person can afford this kind of a vacation, which acts as a disadvantage.
The resort is still in the early stages, plans for Jacuzzi, gym, restaurant, swimming pool all are in the pipe line.

Long Term Aim of the Business

Long term aim is to become the prime destination for luxury, comfort and entertainment in Sabah.

Objectives

Objective of this business is to have sales of a $1 million at the end of the first 5 years and 100% growth after that in each year.

SWOT Analysis

Strengths

Highly competent executives
Innovative produce line

Weaknesses

No experience in resort market
No experience in Sabah market

Opportunities

Open market
No barriers to entry

Threats

High competition
Economic downturn

3. Market Analysis

Kota Kinabalu is a very popular tourist spot in Sabah, where majority of the resorts are located but Sabah Beach Resort is located 35 Km away from Kota Kinabalu; the spot where this resort is planned to be build is known to be the best diving spot on the island. With the vast experience of the executives, this market can be exploited to the fullest to gain the maximum outcome.

Sabah is an underprivileged country; the government does not hold high development funding but will give incentives for foreign investments leading to tax exceptions as this venture will create many jobs.

Target Market

The target market for the Sabah Resort will be the international visitors and the Malaysian visitors; the resort is only 40 km from the airport, which provides an easy access for international visitors.

From Jan to April there have been 378,00 international visitors from all around the world and 723,000 thousand Malaysian visitors; the size of both the segments is increasing and the ON season in June, July and August will see even more foot fall.
The international segment has increased by 11% in these 4 months and the Malaysian segment has increased by 3%.

Both these segment .......................

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