Porsche Canada wants to encourage its Canadian clients to drive their cars in the winter. Increased sales of premium cars (now consumers do not want to buy a Porsche for the summer driving) and winter accessories such as winter tires. This is three times the problem because Canadians generally believe that luxury cars should not be determined in the winter because of ice and salt that sports cars generally performed poorly in winter, and it would be unwise to go on a luxury car in the winter, where it can be easily scratched or damaged. "Hide
by Ken Marcus, Dante Pirouz Source: Richard Ivey School of Business Foundation 22 pages. Publication Date: August 30, 2011. Prod. #: W11146-PDF-ENG
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