What eternal truths of advertising? How can you control agency leaders of their teams, creative talent, and customers? To answer these and other questions, the mythology of the "Golden Age of Advertising" will be reviewed and analyzed in this paper. In particular, using the ad man Don Draper, a fictional character, but culturally iconic television series Mad Men, as the mythical archetype, the lessons learned to the modern practice of advertising. Ten timeless rules proposed and explicated in management within the agency management processes, management of creative processes, and customer relationship management. "Hide
by David Strutton, David G Taylor Source: Business Horizons 13 pages. Publication Date: September 15, 2011. Prod. #: BH450-PDF-ENG
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