Considers the development of Amazon Web Services (AWS), division of Amazon.com, Inc, specializing in providing web-storage and computing services for web developers. The case focuses on the issues faced by Andy Jassy, the head of AWS, in 2008, AWS is facing increased competition from established technology giants such as Google, Microsoft and IBM. Students are asked to consider joining the Web services Amazon, which has established its brand in the retail industry, is a smart move by the company. The case provides an opportunity to highlight the benefits of variable pricing AWS 'for developers, and to determine where there are overlaps between the main retail business and Amazon AWS. Students also have the opportunity to discuss operational diversification and limits within AWS.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Robert S. Huckman, Gary P. Pisano, Liz Kind Source: Harvard Business School 25 pages. Publication Date: October 20, 2008. Prod. #: 609048-PDF-ENG
Related Case Solutions & Analyses:
Mrs. Ebtissam Algosaibi: An Entrepreneur in the Kingdom of Saudi Arabia
Antegren: Beacon of Hope (B)
OppenheimerFunds and Take-Two Interactive (B)
Future of Hybrid Electric Vehicles
Printicomms Proposed Acquisition of Digitech: Negotiating Price and Form of Payment
Taiwan: Only the Paranoid Survive
Drugstore.com
John Smithers at Sigtek
New York City Against AIDS Video
Creating A Mobile App By Using All The Models/Functions Of The Course
