Eloise Bune successfully turned the idea into a product, but it can convince angel investors that it is worth investing in a business? Case details of its interaction with angel investors, as well as the roles of angel investors in providing financial capital, business expertise and other assistance to start-ups. "Hide
by Lena G. Goldberg, Janet Kraus, Mary Beth Findlay Source: HBS 15 pages. Publication Date: October 12, 2011. Prod. #: 312054-PDF-ENG