For the last 24 years, modern event planning works largest Wedding Expo in Windsor, Ontario, Canada, an event called Wedding celebration. In 2001, the Odyssey was the second Bridal Expo Wedding in Windsor, and began to pose a significant threat to the wedding Extravaganza. Some strategic decisions in the case include pricing, customer retention, and selection of the appropriate target market. Students are asked to determine the best course of action for an exhibition based on the analysis of the competitive environment and the future potential of the wedding industry. "Hide
by Neil Bendle, Rocky Campana Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: October 17, 2011. Prod. #: W11359-PDF-ENG
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