This note addresses the identification stage, the idea of becoming an entrepreneur. It covers common sources of inspiration for ideas, such as career, education, hobbies and interests. He discusses the importance of a team, performance and passion. He emphasizes the 4 different categories of trends that create opportunities for new businesses to go, illustrated by examples. Finally, the note covers testing the basic viability of the idea, including customer, product, competition, industry, timing and risk and reward relationship. "Hide
by Dennis Rohan, Jocelyn Hornblower Source: Stanford Graduate School of Business 16 pages. Publication Date: November 18, 2008. Prod. #: E323-PDF-ENG
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