In July 2008, the Deputy Chairman, General Electric (GE), President and Chief Executive Officer (CEO), GE Energy Infrastructure, thinking about the fact, GE has to re-enter the market for wind power in India. Financial incentives have been announced by the Government of India for wind operators that generate power through wind energy. These incentives can encourage the development of the market, so that GE can effectively use technology because of its wind turbines. However, more recently, in 2005, GE Energy pulled out of the Indian market after the disappointments in the country. Vice-President must weigh the pros and cons of re-entering India, and make a decision. There was reason for caution, however, from the point of view of GE. India was a difficult market in which the working and wind energy market is still evolving. To be successful, GE will need to build a local supply chain and compete with (large domestic competitors) Suzlon speed of delivery. Suzlon was a formidable player. If GE to re-enter India? "Hide
by Michael Rose, Swetha Dasari Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: October 21, 2011. Prod. #: W11373-PDF-ENG
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