In 2009, the digital world has been in a period of dramatic change. YES Network, the regional sports network is connected with the New York Yankees baseball club, has been at the forefront of the issue of the day: digital rights management. Simply put, they were faced with the problem of sales of broadband, wireless and interactive television is not undermining our existing television audience. The risks were high and management problems rapidly. This matter was before all regional sports networks (RSNS) as a club and league management seek to maintain their fanbases, grow their revenues and expand their footprints. In 2009, online streaming technology existed, was there, and it was affordable. However, the pursuit of the business model between content owners (television networks and content owners, such as MLBAM) and TV Everywhere "concept of cable operators such as Time Warner and Comcast continues. This case describes a problem monetizing these new fields is still not breaking basic business models and crushing the existing sources of income. noteworthy that the model of cable television broadcast model is superior in terms of revenue from cable networks reporting high profitability in 2009. "Hide
by George Foster, Norm O'Reilly Source: Stanford University, 26 pages. Publication Date: November 1, 2011. Prod. #: SPM44-PDF-ENG
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