In January 2005, China Ocean Shipping (Group) Company (COSCO) has announced its intention to join the Global Compact of the United Nations (UN GC). At that time, COSCO initiated sustainability reporting practices in accordance with the UNGC, and for the next six years, these efforts have evolved into information technology platform integrating all business processes and sustainability indicators. In autumn 2011, the company's management considered the following strategic questions: To what extent COSCO to appeal to international and domestic standards of sustainability within the platform? How far should go to COSCO sustainability of the system as a separate product? What are the next steps in environmental reporting and COSCO should try to achieve even higher standards of accountability in the future? In addition, issues related to the problems facing the company are: What would be the value in achieving higher standards of accountability and sustainability, and how to internal and external stakeholders to respond? What are the problems to be solved for the consistent implementation of higher standards for children In this issue? "Hide
by Christopher Marquis, Lin Yin, Dongning Yan Source: Harvard Business School 28 pages. Publication Date: November 3, 2011. Prod. #: 412081-PDF-ENG
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