Where Have You Been: An Exercise To Assess Your Exposure To The Rest Of The Worlds Peoples Harvard Case Solution & Analysis

This exercise is to assess the impact of its other peoples of the world. Series forms require respondents tick the number and names of the countries they have visited, and the corresponding percentage of the world population, which each country represents. Summarizing the collective exposure of people in the world, the result is bound to be a recognition that together they saw a lot, even if individually some have seen little. The teaching note includes assignments and discussion questions that look at why such a high variability in individual profiles, each profile, the consequences for his business career, and what it would take for the respondent to change his / her profile. For marketers, it emphasizes the need for a large base of knowledge about opportunities abroad. "Hide
by Paul Beamish Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: November 8, 2011. Prod. #: W11469-PDF-ENG

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